Have you. noticed Journey’s billboard campaign?

Journey Mental Health Center and Adams Outdoor Collaborate are partnering together to fight the stigma of mental illness and addiction in a unique billboard campaign“This is my Journey’featuring five people, all whom live with serious mental illness or addictioni ncluding severe anxiety, bipolar disorder, schizoaffective disorder, and alcoholism. The creative centers on the individuals as proud people: An attorney, a mom, a pastry chef, a videographer, and an honors graduate.

Importance/Background

    • Research shows that individuals who openly talk about their illness have better recovery outcomes.
    • The outdoor campaign is being supplemented with dozens more people participating in Journey social media (Facebook/Twitter) and in the organization’s 2017 annual report.
    • Adams Outdoor Advertising is donating the creative, production and space rental for the billboards through their nonprofit program, TheAdams Collaborate Program. The donation includes two large bulletin-size and five poster-size billboards valued at $250,000.
    • The campaign is being led by chair Pooja Mehta, a Duke University graduate and Journey volunteer who lives with serious anxiety. “I’m proud of how far I’ve come, and how far I’ll be going,” she says.
    • 18.1 percent of Americans live with serious mental illness, including depression, schizophrenia and bipolar disorder. Mental Health Awareness Month has been celebrated in the U.S. annually since 1949.